UK supermarket Sainsbury’s is teaming up with Rovi to offer an on demand streaming video service that will first come to the web, then arrive on smart TVs, games consoles, disc players, and more internet connected devices. The service is expected to launch later this year, and offer on demand as well digital copies of major television and film titles.
Luke Jensen, Group Development Director of Sainsbury’s commented on the partnership: “Rovi was a natural choice to collaborate with for the launch of Sainsbury’s Entertainment’s digital video service given the company’s market expertise, long-standing industry relationships, and proven technology. On demand streaming video is an exciting addition to our existing online offerings, and supports our customers as they progress from consuming content on physical disc to accessing their favourite entertainment on a range of devices, where and when they choose.”
David Cook, Senior Vice President of Sales and Marketing and General Manager of Rovi Entertainment Store said: “Our agreement with Sainsbury’s is an important win for Rovi as we continue our efforts to expand our presence and influence in international markets. Sainsbury’s is an ideal company to collaborate with as they have the marketing acumen, as well as the consumer reach and loyalty needed to be successful and help introduce new consumers to the convenience, quality, and flexibility of online video entertainment.”